All of you would sometimes have in your life use SMS to chat with your friends or relatives.
Although, social media apps like Whatsapp and We Chat has now replaced SMS as the perfect medium of communication, still, SMS is a very excellent source of reaching target audience for marketers to sell their products or services.
Do you know that 97% of the SMS received by the people are read? And you will be shocked to know that more than 90% SMS are read within 3 seconds of its delivery.
With this kind of outstanding stats, marketers can use SMS for driving more traffic to their blog section. Every business website has its blog section, where companies use to post various informative and engaging blogs related to their business.
This helps in directing traffic to their website from which customers can get attracted towards the business. SMS has this quality of collaborating with various other important ways to attract the audience and give positive results.
This post will let you know how SMS Marketing helps you to enhance the number of audiences visiting your blogs.
1. Your Blog should be Mobile Friendly
First of all, the very first thing to remember is that your main purpose is to get the attention of more and more people towards your blog, so your blog should be mobile optimized.
Today everyone owns a mobile phone. Therefore your entire website should be mobile friendly. In a recently held research, it has come out that more than 90% of the middle-level businesses do not have a mobile optimized site.
Also, you have to remember this fact that all your SMSs will reach to mobile, so start working on transforming your website into mobile optimized.
2. Segmentation of Your Audience
Most of the time, people use to receive spam messages continuously, which are not at all useful for them. They never wish to receive these kinds of useless SMS. So, what you can do is segment your audience according to different groups, so that you only reach to targeted audience.
These segments could be as follows
– Probable Customers
If anyone visited your blog and filled the necessary details to the space mentioned at the bottom of the blog, add their details to your list.
These people seriously want your stuff. Now start sending SMS to them about your latest blog posts, discount offers or a particular post which you want to flash to the masses.
This group of customers only share their details with you to get what they want. So, do not miss this chance.
– Existing Customers
Have you got a database of perusers that are holding up to go on an occasion or as of late obtained an administration/item through your e-shop? This is your opportunity to up-offer.
Get them energized and back on your site! Since another compensation day has passed, they might be keen on that top notch item that you’re so anxious to offer.
– Old Customers
Customers who had visited your website sometimes back also again need to get back to your blogs. But it is a big challenge to tap these groups as there are so many things going through in their minds.
3. Proper Planning
After finalizing the probable segments of the likely customers, time has come to do a robust plan about your SMS campaigns. Unlike, SMS Marketing, you don’t need to design your content.
All you need to create a plane and simple text and put the link of the URL of your blog. Try to make short URL’s because long URL may fill most of the space.
Now, start testing your SMS campaigns on multiple devices. Only when you are satisfied with the presentation, then use to commence your campaigns.
4. Brand ID
Whenever you have to create an SMS campaign, it is paramount to put the name of the brand as identification. People usually like to know from where this SMS has come from.
If you do not mention the brand name or any other id, 8 out of 10 people will treat it as another spam. Always make sure that the id you are sending to the audience should be a keyword or logo of the brand to connect well.
5. Keep Personal Touch
There are some important things regarding your SMS which you should always keep in your mind. You have only 160 characters to attract the maximum user’s towards your blog post. So, include a call to action along with the link to the blog.
Try to ignore any grammatical or spelling errors in your message, recheck your SMS several times. You can also comprise a special offer or discount within your post; this is an excellent way to attract the masses.
6. Correct Timing
If you want to maximize your open rates, then, schedule your SMS to send them at the right time. Timing plays a critical role in SMS marketing. While emails take more time upto 24 to 48 hours to open but SMS results within an hour.
Choose that time to send your SMS when people are on their mobiles such as during lunchtime or late in the evening. Don’t shoot any SMS too early in the morning or too late in the night. People might not even see your SMS.
So, here comes an end to this useful, informative blog that guides you how to use SMS to bring traffic to your blog post. Just simply follow these essential tips as they are mentioned.
Definitely, you will see desired results in quickest time ever.