The automobile industry is among the fastest-growing industries in the world. With the gradual increase in the per capita income of the people, they just love to own a car despite the unusual hike in the prices of petrol and diesel. The demand for the cars and two-wheelers are always greater than the supply, so people have to wait for some time to get the final delivery.
Automaker companies are now more focussing on the mid and lower model cars to target middle-class families. Due to which, a common person with average income can also dream to purchase a car with so many options. This is the reason why automobile sector has witnessed a drastic transformation from the past few years.
You will better understand this by below-mentioned states
– Indian automobile industry is one of the largest industries in the world. It’s contribution to India’s GDP accounts 7%.
– On an average, every year, the industry produces more than 24 lacs vehicles including commercial vehicles, passengers vehicles, three wheelers and the others.
– The automobile sector currently employs more than 80 lacs people and around 25 million more people would be inducted.
– With the current going, Indian automobile market is expected to be a leader around the world by 2020.
Most of the automobile companies and brands have established their names over the years. Some new players are also coming in the middle to give stiff competitions to the already established brands.
To increase sales and bring more efficiency in the communication with the customers, auto companies are using various mediums of communication to get maximum results. Among all, SMS services have been come out as the most useful and convenient way, which help them to target maximum people with minimum expenses.
Benefits of SMS Services in Automobile Industry
1. With the aid of SMS services, automobile companies can directly connect with the customers with the maximum involvement. More than 95% text messages are open and read by the people, maximum as compared to the other modes.
2. They can provide latest updates and information about the newly launched vehicle in the market with SMS and also send any important updates regarding their purchased product.
3. SMS services can help auto dealers in generating leads, promotion of their brands with the exciting offers and provide them after sales services alerts.
4. It can also save time and money of the auto companies in reaching to their targeted customers. SMS is something which could be read by the people within 4 minutes of its delivery.
How Can SMS Help Automobile Industry To Revive
1. Reminders Regarding Services of Vehicles
To service vehicles always what people use to remember and wants to service their vehicles on time. What you can do is start sending them reminders SMS about their due servicing in advance. This will help them to remind the date of servicing so that they can reach and finish it on time.
2. Insurance Reminders
Along with servicing reminders, one more thing which people love to remind is the renewal date of their vehicle insurance. Start sending insurance reminder text messages to the customers in advance.
- Also Read: How SMS Supports Insurance Industry?
3. Booking And Arrival Confirmation SMS
You can get the customers update by sending SMS about their vehicle booking status. Also, you can be aware them about the arrival of their booked vehicle through an SMS. Generally what happens is people have to wait to get the vehicle they booked due to a shortage of vehicle. Companies assign their a particular date or a period of the delivery. So, your arrival SMS will surely work well for them.
4. Use Picture Messages For New Launches
Pictures are the best way to get the interest of the people towards your product. Whenever you are planning to launch a new car or vehicle, instead of sending simple text messages, you can go with the picture messages along with the pricing and discount offers with the attachments. You can also use PDFs and spreadsheets for better understanding.
5. Feedback Campaigns
Customer’s feedback plays a crucial role in getting their views about their likes and preferences and also their valuable feedback regarding your products. You can send a questionnaire about their feedback or start a survey how to improve the services. This will help you in winning the trust factor of the customers.
6. Send Them Event Invitation
The automobile is one of those industries where lots of events of programs have been regularly organized by the companies such as auto expos, product launch events, etc. So, this is the correct opportunity for them to pitch the customers through SMS invites. You can use SMS attachments to share auto trends.
7. Increase Your Brand Visibility
Your website is one of the important parts which makes and establish you as a brand. It showcases the variety of product ranges with crisp details and helps customers to be aware of the latest happenings in your company.
So, you have to pay much attention to it and start working on improving brand visibility by building website traffic. You can send your landing page links with the text message for promoting your website and keep tracking who are those interested in your brand.
8.Share Safety Tips
Safety is imperative for the people, and they should follow the traffic rules for their security. Auto companies can send safety tips and reminders through SMS. These awareness messages will affect their mindsets, and they will take much attention next time they will use their vehicles.
So, these are some tips for the automobile industry to use SMS services as their primary weapon to target maximum people. I hope, you get well aware of the importance and power of SMS to get the expected results.